How to drive at 1,000mph – at what cost?

I’m a big fan of F1 and other motor sports. Putting on the accountants’ hat, sometimes the costs of the F1 industry astound me, but so too do the TV rights revenues and sponsorship deals. This article in The Economist caught my eye last November. It’s about a new attempt to break the land speed record. There are over 200 businesses involved in this. I’m thinking what is it costing them, and what revenues will they get back? Come on,  a Cosworth F1 engine is needed to “kick-start” the jet engine that makes this thing go. I can imagine the roar of it, but the dent in someone’s bank account must be big too!