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An innovative business idea from a big company


Here’s something I read in The Economist last October. It’s a great example of innovation from the car giant Daimler-Benz
http://www.economist.com/node/17311897?fsrc=fb/wl/ar/daimler
Normally we think as smaller businesses as the innovator type!

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About martinjquinn

I am an accounting academic, accountant and author based near Dublin, Ireland.

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