Carbon accounting software
According to expert blogger Tracy de Morsella, the market for software to help global firms with carbon accounting has increased 84% in 2009 to a total global value of almost $400m. Carbon accounting means that firms account for (or keep track of) the amounts of CO2 they emit. Firms are under more pressure to be greener and reduce CO2 emissions. Pressure is not only coming from regulators, but from customers too. On top of this, smaller firms are starting to feel the pressure as suppliers to the larger firms. Predictions are, the market for carbon accounting software will continue to grow and the big players like SAP are already there. Read the full from De Morsella here.